Most online companies will want to display as prominently as they can within search result pages. Engines like Google make it easy for their users to find exactly what it is that they are looking for – and if that isn’t your site, then you could be missing out on thousands of viewers every month. From a businesses’ point of view, that could be thousands of dollars in profit every month, so is it any surprise why CEOs are especially keen to maximise the position of their website’s result?
There are some things that Google love (content, fresh updates, relevant backlinks) and some things that they simply can’t stand (duplicated content, static websites, spam links). If you’re not careful your site could soon fall into the latter category, and this is certainly something that you’ll want to avoid at all costs.
At SEO 4 Melbourne we are always striving to provide the most relevant information to our clients, so here’s a look at three tricks that you should avoid if you want to rank well within Google’s search pages.
Poorly structured content
This encompasses copied/ pasted text (duplicate), as well as the type that can be structurally unappealing. One of the first things that Google will want to get to grips with is your niche, so if you make a point of using fresh, keyword-oriented content on your home page (and every other page for that matter), you’ll be in a much better position to climb the ranks.
No SEO project would be complete without the addition of healthy backlinks from authoritative websites. This isn’t something that you should do without experience; in fact we’d suggest using our services to help with this part of off-page ranking, as if you make a mistake (even unintentional), your site could be penalised or even delisted as a result!
A lack of updates
Google love websites that are frequently updated. This is often misconstrued as the need to modify the home page and other landing pages, but in reality the addition of a blog can make a lot of difference. Rather than updating your entire site, have our experts set you up with a blog page and we’ll even take care of the content in the process. Google will see from your sitemap that your blog is active and you’ll soon be putting yourself in a position where your site will climb the ranks (if everything else is done right, too).