Search engine optimisation, or SEO, is an advanced compilation of processes that can help a website to display more prominently within search results. A greater rank means an improved chances of traffic, which loosely translates to an increase in the potential for sales.
What business would say no to that potential? We can’t think of many!
As such a technically-inclined service, it’s not uncommon for people to feel confused when approaching experts for their assistance. Although many of the techniques used will be fairly transparent in nature, there are some that are highly valued by practitioners, so they will often be kept much closer to an expert’s chest.
There are others however, and these often float about between transparent and securely guarded. What are they, you ask? Well, here’s a closer look at three of them, what they are called and how they work.
Content is King
You might have heard this phrase before, but even if you haven’t – you’ll soon understand why search engines like Google prioritise informative, relevant content above all else. First of all, all good websites should have at least a few thousand words of text within their pages – and not just to provide information. Search engines will review phrases and keywords, in order to define the site and set a niche.
Consider content, blog posts and articles the pre-requisite for optimisation. Without it, a site may still rank; but it could struggle compared to the competition.
Ranking takes time
If you’re promised results in a week for a few thousand dollars, then run for the hills. These black hat SEO practitioners might sound like they are offering the deal of a lifetime, but the reality is that immediate results are only ever temporary. By using unorthodox techniques, a so-called ‘expert’ might be able to rank a website quickly, but Google will soon grow wise to these techniques and this can result in a de-listing.
A safer timeframe would be anywhere between six and nine months to see substantial results, but growth can occur sooner. The key is to make the growth look as natural as possible.
SEO is ever-changing
As long as search engines update their algorithms and policies, optimisation experts will need to stay one step ahead in order to offer their services. Although ethical practitioners will usually work within the protocols dictated by search engines like Google and Bing, the act of pushing a website can still be deemed inorganic by these engines. This means that it’s important to stay up to date with the latest techniques.
When used to their fullest potential, optimisation services can excel websites to the top of the results pages – and as long as your expert is on top of their services, you could well be enjoying a sustainable online presence that brings in thousands of dollars a month in profit.