Whether you’re well versed in the optimisation field, or brand new to the techniques – you’ll undoubtedly have heard a little bit about the risks associated with SEO. In the past ranking highly online used to be as easy as directing a collection of links from a variety of websites to a particular site and then sitting back as search engines deemed the recipient a priority; but a lot has changed since then.
Nowadays, doing anything like the aforementioned technique can result in almost instantaneous penalty; so much so that search engines like Google have employed a variety of algorithms to help them to track and penalise offending website owners. Unfortunately this technique can also be quite basic in nature, so it’s not uncommon for innocent site owners to find themselves facing any number of penalties – all of which can range in severity.
But What Are These Penalties and How Risky Is It to Employ Tactics That Could Lead to Them?
As mentioned briefly above, the riskiest method of SEO relates to spamming links and the less the authority that belongs to a site sending a link, the greater the chance that the receiving site could face a penalty. A couple of links won’t do much harm – but if this number increases, or if it appears to have been manipulated in any way in an attempt to increase the credibility of the receiving website, the risks will be much greater.
Other things can take a negative toll as well however, and these include duplicating content (which can result in an almost immediate penalty), as well as keyword spamming – where the website owner may overuse particular terms, phrases and words. Depending on the severity of the offence the website may find itself facing a brief warning that can be overcome in a matter of hours, or being completely de-listed; but it’s worth noting that this is only in extreme events.
In these cases, the offending website will have had to have utilised a variety of unorthodox techniques, or at least one of them, in an excessive manner. This is what led many early websites to be penalised and de-listed from search results, as many of them relied on now out-dated black hat tricks in a bid to rank higher than their competitors.
Fortunately at SEO 4 Melbourne, we avoid these techniques and will never utilise them in any way, shape, or form when helping our clients to climb the ranks of Google and other search engines. Our extensive research has led us to develop one of the most effective formulas for ranking; including the use of healthy, relevant backlinks, the implementation of the most effective keywords and the benefits that can only be enjoyed when using fresh content and web copy. Anything less than this can result in very negative consequences, so if you’re keen to avoid these risks – get in touch with us today!