Digital marketing campaigns can make a world of difference when it comes to promoting a product or service, but each will have taken some time to develop. There are many providers out there that boast quick results, but the truth is that there really is no such thing as overnight success as far as these endeavours are concerned!
At SEO 4 Melbourne we understand more than most just how beneficial a successful campaign can be. We’re not just talking about temporary results either; we mean the types of results that can keep a business in a position of profit for years to come. We base our efforts on eight particular tenets of marketing, all of which offer their own exclusive advantages. There are other techniques and channels that we utilise, but out of all of them we’ve found the following to be the most beneficial:
1. Email Marketing
As far as the potential to grab fresh customers from emails goes, there’s no better way to do so than with email marketing. This activity encompasses eBlasts, newsletters and general correspondence to nurture and promote sale potential.
2. Referral Marketing
What better way to demonstrate your companies’ reputation than by focusing on referrals from customers? This technique provides rewards to those that promote a businesses’ services, whilst typically extending discounts to those that sign up.
Search engine optimisation is perhaps the most effective way to maximise a companies’ online visibility and when done right, it can propel a website through the ranks to a top position where they can reap the greatest rewards.
4. Social Networks
Facebook and Twitter are just two of the platforms that can be targeted by marketing strategies and when performed properly, there’s really no limit on the size of audience that a company can receive.
5. Affiliate Marketing
If you like the sound of selling someone else’s products and having them take care of the packaging and distribution, then look no further than affiliate marketing. This is a great way to enjoy commission for each sale and when paired with SEO, there will be no stopping you.
6. Pay Per Click
The PPC market is huge by no stretch of the imagination – and it’s an incredibly effective way to reap the rewards of advertisement potential. By enhancing your sites online visibility, other companies will pay you to promote their services.
7. Mobile Advertising
With almost 95% of internet users relying on their smartphones to fulfil their web-browsing habits, the benefits of mobile advertisement can speak for themselves. This activity includes modifying websites to be responsive to mobile browsers, and advertising to these users.
Google loves content, as do millions of readers around the world. By setting a blog up on your site, you’ll be able to appeal to your customers directly (which can help with sales), whilst showing search engines just how fresh and relevant your site’s content is.